Cyborg overseeing virtual task board

Built by Venue Owners, for
Venue Owners

At Alpha AI, we've built the first fully autonomous AI Sales and Customer Support team designed exclusively for high-performing wedding venues.

We don't just build software, we understand weddings. With 12+ years in the wedding venue industry and over 1,000 weddings hosted, we've managed everything from the first tour to the final farewell and everything in between. We know how much "busy work" holds venue owners back from growing their business, because we've lived it ourselves. That's exactly why Alpha AI exists.

We also understand that every venue is unique, with its charm, pricing structure, policies, ideal clients, and way of doing business. Your AI agent learns your exact process and handles the administrative workload for you, so you can focus on scaling revenue, reducing overhead, and spending time on what matters most.

What We're Not...

  • A Marketing Agency

    We don't create or run ads to drive traffic or generate leads.

  • A Lead Generation Site

    We don't operate a marketplace that captures and resells leads. Our approach is built on direct engagement and real conversations.

  • A Software Company

    We’re experienced venue owners who understand the industry firsthand. We work with top engineers to bring our vision to life.

  • An AI Communication Bot

    We’re not just a chat, email, voice, or text tool. Those can help—but they only solve part of a much bigger problem.

  • WeddingWire or The Knot

    We're not a venue directory selling the same unqualified leads to multiple venues.

Holographic data screens around a person

Mission Statement

"To liberate venue owners from operational chaos by delivering an autonomous AI workforce that captures every lead, converts every inquiry, and manages every detail-24/7. We replace administrative tasks with intelligent automation, giving owners the freedom to scale revenue, reduce costs, and focus on what truly matters: creating unforgettable celebrations."

Man with short hair in relaxed pose

Adam Etrheim, Founder

Venue builder since 2012. Scaled from a single 50-guest venue to three 275+ guest locations hosting 175+ weddings annually-often running multiple events simultaneously.

Full-service operations including catering, planning, vendors, and staffing. Alpha AI was built from real operational needs, streamlining sales, planning, and execution for venue owners, by venue owners.